While it's disappointing to see Tarte take so long to get it right — not to mention use a racial slur in the first place — we're glad to see them working to educate their team and take responsibility for their post. Maureen did a little interview for my site a year or so ago and I thought she was too kind. Maureen Kelly, founder and CEO Itâs a little-known fact that Maureen Kelly was p ursuing a PhD in psychology before her career path took a 180-degree turn into cosmetics. I only started using tarte a few months ago, and it’s already a very large portion of my daily routine. Maureen Kelly shares her favorites in Beauty Blitz's Celebrity Editors section! Social media was quick to react, calling the company out for perpetuating a tired, racist joke against Asians. Tarte was created over 12 years ago from Maureenâs own apartment in New York City. They have adorable packaging and great products. Made with high-performance naturals. Kelly started the company with the support of her first husband. Change starts with us.". Tarte Cosmetics instantly responded via a post on Instagram written by Maureen Kelly, CEO & Founder of Tarte. I have a set of them and they are THE BEST. WeHeartThis.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. To revisit this article, visit My Profile, then View saved stories. When she isnât working on creating the next covetable new tarte launch, sheâs at the beach with her husband & two sons. We removed immediately & spoke with the intern explaining why it was offensive," the brand wrote, concluding with a heart. Disclaimer: All content on this site is written for informational purposes only. Disclosure: This post may contain an affiliate link, a link that gives us a small commission if you purchase the item. Ok, first of all…every word @tyna said is true. Maureen Kelly are you Irish? Whoa, can’t wait to get my hands on this set, especially that brush! Unlike some “green” products, Tarte is trendy and fun. Although I find myself using sponges and fingers (out of habit) to blend my foundation- I’ve dreamt for so long for this kind of tool because of the way it blends and buffs the foundation onto your skin. And when I saw the photo of that QVC set, my jaw just about hit the floor. Under no circumstances should any information from this blog be used as replacement for professional medical, financial, or legal advice. But simply having this gift wasnât enough to give her success. Despite having a Ph.D. in psychology, Maureen Kelly, founder and CEO of tarteâ¢, shares how her love for beauty eventually led her to start a skin care line in her one-bedroom apartment. I love all things Tarte! Maureen Kelly is Chief Executive Officer at Tarte, Inc. View Maureen Kellyâs professional profile on Relationship Science, the database of decision makers. Long known as a cruelty-free brand with lots of vegan options (and a favorite here at Logical Harmony), Tarte has now been bought by Kose Corp. WWD announced yesterday that Japanâs Kose company has purchased a 93.5% stake in Tarte Cosmetics. It’s truly admirable. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. ... Tarte quickly removed the meme, and issued the following apology from Tarte founder Maureen Kelly. I love all things Tarte! Burt’s Bees Tinted Lip Balms Review + Swatches, Ditch Unwanted Hair and #GoConfidently with Jolen, CVS Skin + Pharmacy Anti Aging Skincare Review, We Heart This - tarte achiote cheek tint and lip luster duo review, We Heart This - tarte 8th World Wonder kit – get it NOW, How To Become A Farmasi Beauty Influencer, 10 Best LED Nail Lamps (For Perfect Nails), 20 Best Types of Facials You Should Try In 2020. To revisit this article, select My Account, then View saved stories. The young person’s guide to conquering (and saving) the world. That brush… THAT BRUSH… I can’t take my eyes off of it! The bronzers! I adore Tarte…the packaging is always amazing and every product I buy turns into one of my favorites. Lucky you, you can spend some time with Maureen too! My first product was Park Avenue Princess bronzer, with that gorgeous mock crocodile packaging. Determined to develop a line that would “prove that glamor can be good for you” and the earth, Maureen sourced high-performance, natural ingredients to create skin nourishing, high impact makeup. My calendar is marked because I do not want to miss this one. We lost all composure in front of these impressive business women when we got an up-close and hands-on look at some of these amazing new items, especially the soon to be QVC exclusive 8th World Wonder kit. I so want THAT brush it sounds beyond AMAZING! About tarte: tarte is the pioneer of high-performance naturalsâ¢ & one of the fastest growing cosmetic companies in the U.S. Keywords maureen kelly tarte cosmetics. As wise women in 2011, we know that of course, we can have it all. Photos Courtesy of Instagram/@tartecosmetics, Twitter/@heymichellelee. I love their cheekstains, eyeliner, eye primer, and lipstain pencils. This looks entirely rad. Tarte Instagram. Once upon a time, 1999 to be exact, Maureen was a beauty obsessed gal with a desire to go green. We’ll be taking a look at this affordable and fabulous set in more depth next week. I love Tarte, and getting to hear more about Maureen just deepens my love. I just loved the packaging and the performance. I LOVE this brand! I think I need the blush in that set, and I’m drooling over the brush that comes with it. Before I started tarteâ¢, I was in a completely different field. Make sure to tune in to QVC for Maureen and tarte beauty on Monday, March 14, 2011 (shows starting at Midnight, 9 am and 6 pm ET) to get your hands on all the new arrivals for spring/summer 11. That apology didn't go over so well with commenters, who pointed out that the vague statement didn't apologize directly to the Asian community. But, OMG – that 8th World Wonder kit shown above? Tarte cosmetics founder, Maureen Kelly, shares her best beauty buys, how the Internet shifted the makeup industry, and more. Tarte Cosmetics is the latest makeup brand to come under fire for posting a racist meme on social media, which was immediately dragged online. The young personâs guide to conquering (and saving) the world. Like the rest of the crew, I’m singing the Tarte praises! That set looks gorgeous! TARTE. The caption of the photo on the Tarte Instagram goes on to say, "What saddens us even more is seeing our community turn against each other in the comments with hateful & negative language, which is why we've disabled them for this post. That brush looks beautiful…like the rest of their line…, I absolutely love Tarte and as I’ve told you guys over Twitter, Maureen is such a fine businesswoman and it seems like she is very sweet and CARES about her customers’ needs. Wow, there are so many great things in that set! Maureen Kelly looks like such a doll! I love Tarte! Wow, there are so many great things in that set! When she found herself embarrassed to pull out her green (but dowdy) cosmetics in front of others, Maureen decided to do something about it! I’ve picked up a few tarte products in the past.The Jewels of the Amazon liner trio looks gorgeous. The inspiring Maureen did just that. 17 years and many millions of dollars in cosmetics sales later, itâs fair â¦ Continue reading CEW Awards Honor Tarte Cosmetics CEO Maureen Kelly And to be sitting there with her and the equally lovely Candace, before a table full of brand spanking new tarte goodness; it was one of those pinch me moments. @pinkshaya and @hao9703 – the brush is AMAZING! For more info, or any questions, please see our disclosure polic, I love Tarte products so much and Maureen definitely succeeded in developing a chic line of eco products! It was so cool learning more about her. Always creating makeup from unlikely materials from a young age, Maureen was getting her PhD at Columbia University when she decided to drop out and pursue her passion. Sidelights Maureen Kelly founded Tarte Cosmetics out of her New York City apartment in 1999 after abandoning a plan to become a clinical psychologist. Just over 10 years later, tarte has established itself at the pinnacle of green brands with it’s unique mixture of skin pampering formulas, chic and eco-friendly packaging and a range of colors and products that can take you from natural to full-on glam. Just wondering.. Here’s one Irish-lass who appreciates all you have done on so many fronts. Start squirreling away 48 dollars for March 14th – I have! The brand has since issued another statement on their Instagram, written by company CEO and founder Maureen Kelly. Awards: Woman of the Year, Entrepreneur magazine, 2007. They now have a foundation formula! My tinted moisturizer is absolutely one of the best I’ve ever used. There is NO EXCUSE for using any type of racial slur regardless of the context. "I'm sorry and embarrassed," reads the photo. Creating makeup was a dream of Maureenâs since she was a child and even created her first makeup product â a cheek stain â at the tender age of 6, yes SIX years old people! Tarte has been working behind the scenes to grace the market with a new product, in shades that work for all skin tones. I am really eyeing this brush. This content is imported from Instagram. It’s so interesting how QVC has changed over the years. Please reach out to tarte directly for further ways to support or with any questions. I will always be a loyal follower of this brand! Unlike some âgreenâ products, Tarte is trendy and fun. By Amy Sciarretto. The brand's caption on the now-deleted Instagram read, "Yup! Gasp, it is so, so awesome. And when I saw the photo of that QVC set, my jaw just about hit the floor. Sheâs also a Starbucks lover & beach bum! WeHeartThis.com is owned by MMC Media, LLC and neither are licensed by or affiliated with any third-party marks on this website and third parties do not endorse, authorize, or sponsor our content except where clearly disclosed. The meme confusingly inserted the racial slur "ching chong" in the middle of a comparison between "my brain during the day" and "my brain at night" for no apparent reason. Tarte is one of my favorites and I’m glad WHT was able to introduce us to the wonderful woman behind the brand. Related: People Are DRAGGING The Chainsmokers for a Racist Joke Against Asians. It specializes in hypoallergenic skincare products and also products for vegans. I know this collection is going to go fast. It was so cool learning more about her. Tarte Cosmetics is an American cosmetics company headquartered in New York City.. Save my name, email, and website in this browser for the next time I comment. I love Tarte products too! Founder, Tarte Cosmetics, 1999, and president, 1999â. I’m also obsessed with the cheek stain, one of my summer favorites. I also need to grab up some of the Lipsurgence colors. @jo – you are going to be hooked. The gel-cheek stains! P.S. Please bring back your full brush line. But nonetheless, Tarte Cosmetics CEO Maureen Kelly said there was room for improvement. Tarte is one those companies that I feel is very consistent and the products just keep getting better! "Yesterday, we made a mistake by sharing an insensitive meme with a racist term. I have a huge palette called the vanity I got maybe last Christmas, that is just awesome. (It’s SO not the old channel it used to be, there are some great bargains….) I seriously recommend their products to everyone these days. Tarte is all about high performance naturals. Squee! Brand founder and CEO Maureen Kelly created "heart to tarte," a non-profit, in the wake of the devastation she personally witnessed in â¦ It’s funny, I always forget that it’s eco-friendly as well as jut plain ol’ amazing. Join Facebook to connect with Maureen Kelly and others you may know. That set looks so great. Their primers are amazing, and the eye shadows are so soft and build-able. Seriously, it was all Stef could do, not to pick up this collection and run out the door! Our founder and CEO takes you inside the walls of tarte to share her mission and what inspires her colorful world. Tarte Cosmetics is launching a hydrating version of its beloved Shape Tape Concealer called Shape Tape Ultra Creamy Concealer. Tarte Cosmetics. In the meantime, get another look at the 8th World Wonder kit, and make sure to bookmark the page, so you can place your order bright and early on the 14th – the 7 piece (plus a bag) collection will be on sale for $48 for one day only. @jpal – I was the same way! 60 Followers, 101 Following, 5 Posts - See Instagram photos and videos from Maureen Kelly (@kelly.maureen) Maureen is a total inspiration and she couldn’t be sweeter. :-). I could watch it for hours if my roommate didn’t pester me. Do you experience this, tartelettes???". Teen Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Here is a big SHOUT OUT for Tarte and QVC. Tarte Cosmetics is the latest makeup brand to come under fire for posting a racist meme on social media, which was immediately dragged online. tarte will cover the entire tour on their social media with over 8.5m Instagram followers to get even more people involved. When I heard the story of Maureen Kelly starting Tarte, I was deeply humbled and inspired. (Psst, you can pre-order now if you sign up for auto delivery of 2 more tarte collections this year!). All rights reserved. Tarte has been in the game for almost two decades. Tyna is a former editor and co-founder of we heart this that worries about becoming a crazy cat lady, reads at least a book a week, checks in at a Flyers fan forum every morning and is forever organizing her closets and drawers. It was a happy shock to find out it not only looked amazing, but was good for my skin too. Your email address will not be published. But, you need the drive, determination and smarts to go out and get it all. Kose actually purchased a majority of the company including Tarteâs founder Maureen Kellyâs shares. Then all she had to do was wait for the world to catch up. "One of the things over the past five years that has happened is a lot of our Tartelettes say, ... We need more moisturization from it,'" Kelly told Allure while unveiling the hero product's new-and-improved recipe. âFrom the bottom of my heart, Iâm sorry and embarrassed,â Maureen wrote. For awhile I didn’t even realize they were eco! That QVC collection looks gorgeous! The brand has since issued another statement on their Instagram, written by company CEO and founder Maureen Kelly. It was her mission to create a colourful eco friendly cruelty free makeup line with skin benefits which really works. Tarte Founder Maureen Kelly on the New Class of Media Influencers Since Kelly founded the "eco-chic" cosmetics company 15 years ago in her apartment, the rules of engagement have changed dramatically. I am also interested in the new foundation formula. Welcome to the world of tarte! Count me as one who didn’t know tarte was green, either! CEO Maureen Kelly. "I'm sorry and embarrassed," reads the â¦ See what’s new from tarte and available exclusively on QVC when Maureen visits America’s favorite home shopping option. We were thrilled to spend some time chatting with the inspiring lady and her right hand woman, Director of Public Relations, Candace. Required fields are marked *. You hit the nail on the head @tyna – tarte doesn’t skimp on glamour just because it’s an eco-friendly brand! I’m telling you, you guys are going to flip. Maureen Kelly looks like such a doll! Can’t wait to see what you guys think of it next week. Tarte Cosmetics shared a meme on Instagram that contained a racial slur toward Asians. QVC addicts and tarte lovers: Here’s one way to keep yourselves occupied until March 14 – meet me in the comments to talk all things tarte! Pingback: We Heart This - tarte 8th World Wonder kit – get it NOW, Your email address will not be published. Lights Camera Lashes Mascara! She was pursuing a PhD in psychology at Columbia University when she decided to pursue her interest in cosmetics because she could not find effective makeup she liked; she wanted natural makeup that gave a glamorous look. You lucky kids! All information or ideas provided should be discussed in detail with an advisor, accountant, doctor or legal counsel prior to implementation. The products have always looked very nice to me. Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle, and entertainment. Tarte Cosmetics / Instagram. Women I Admire: Maureen Kelly of Tarte Cosmetics You guys, I am THRILLED to kick off 2013 with a Women I Admire interview with the founder of one of my very favorite brands out there! Thank you for all you do to make our beauty routines better for our bodies and better for the planet! Her pivot was almost 20 years ago, and the founder and CEO of Tarte Cosmetics says inspiration came after her quest to find natural makeup proved fruitless. I bought my first tarte product this weekend actually, and I am PSYCHED. Happy Green Monday readers! View the profiles of people named Maureen Kelly. That post is no longer on their Instagram and has been replaced with an apology directly from Maureen Kelly, the CEO and founder of Tarte. You’re a special lady and we love all you do! Sixteen years to be exact. I didn’t know tarte was green either. Maureen Kelly is the CEO & founder of tarte cosmetics, a cruelty-free line of easy-to-use products packed with healthy ingredients that deliver real results. It comes with the kit. 9.9m Followers, 295 Following, 10.9k Posts - See Instagram photos and videos from Tarte Cosmetics (@tartecosmetics) Ad Choices, Tarte Cosmetics Posts Racist Meme on Instagram, Courtesy of Instagram/@tartecosmetics, Twitter/@heymichellelee, https://twitter.com/heymichellelee/status/909018966860947456, https://twitter.com/ladybumble_bee/status/909402586314416129, https://twitter.com/Minsooky/status/909434262365130753, https://twitter.com/lisasbeautymark/status/909249069079568384, People Are DRAGGING The Chainsmokers for a Racist Joke Against Asians. © 2019 MMC Media LLC While it may not have been the original poster's intention to be racist, as the initial apology claims, the language was racist nonetheless — and that's never ok. Hopefully, the backlash encourages brands to pay more attention to their language and create a positive, safe conversation for all of their customers. QVC always has the best Tarte sets *sighs dreamily*. Let's work together to start a more positive conversation. Tarte is one of those brands I would love to try if it were in my budget. âYesterday, we made a mistake by sharing an insensitive meme with a racist term.There is NO e=EXCUSE for using any type of racial slur regardless of the context.â The beautiful brand Tarte Cosmetics was established in New York in 1999 by Maureen Kelly. They have adorable packaging and great products. I just thought glamorous. Tartes products are high quality and fun plus, they are usually made in the USA and ecofriendly. I can’t wait to ramble about it next week! The new Shape Tape Concealer will be available in a â¦ 1. Kelly brought the line to market in 2000, earning her first order at Henri Bendel. Sadly, most of the environmentally friendly, cruelty-free products on the shelves back than where far from glamorous. This is Koseâs first breach into the US market so it could potentially be an exciting one although considering the Japaneseâs stance on animal testing one might wonder how this will be effect Tarteâs own animal testing policy. M aureen Kelly is the Founder and CEO of Tarte Cosmetics, the incredibly popular cruelty-free, high-performance natural beauty brand you know and love. They also managed to sneak in some time to meet with a few Los Angeles beauty artists and bloggers to share some of the upcoming products from tarte for spring/summer 2011. Seriously consider this set, it kind of buffs it onto your skin â¦ founder, Maureen Kelly did little., and getting to hear more about Maureen just deepens my love saw the photo of that QVC set especially! & spoke maureen kelly tarte instagram the support of her first husband a majority of the colors... Roommate didn ’ t wait to see what you guys are going flip. What ’ s weekend QVC special, Buzz on the shelves back than where far from.. 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That contained a racial slur toward Asians the year, Entrepreneur magazine,.. Is always amazing and every product I buy turns into one of heart... To lose loyal fans and we thank you all for helping us to the wonderful woman the. The years a colourful eco friendly cruelty free makeup line with skin benefits which really.! City apartment in New York in maureen kelly tarte instagram after abandoning a plan to become one of our Affiliate Partnerships retailers. Science, the database of decision makers was established in New York City, that is just maureen kelly tarte instagram room improvement.
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